Results from boiler and heating work, read as economics

HVACDeal.ca: return measured, not assumed

HVACDeal.ca produced 500+ leads at a 12:1 ROI. The second figure is the one that matters for this site. A return ratio only exists when someone has tied spend to revenue, which means calls were tracked and jobs were matched back to their source.

What transfers: before you can judge any channel, you need the plumbing that connects a click or call to an invoice. That is the first piece of work in our unit-economics tracking service, and it is usually the cheapest improvement a boiler company can make.

CombiBoiler.ca: depth in one high-ticket unit

For CombiBoiler.ca, the outcome was 300% ROI, alongside 300+ monthly leads and 500+ page-1 rankings for combi-boiler keywords. The site concentrated on a single product category with a clear, high replacement value rather than spreading across every heating service.

What transfers: when one install type carries most of your contribution, it deserves its own pages, its own search terms and its own budget line. The ranking depth here came from treating combi replacements as a distinct unit with distinct buyer questions. Our install pricing service applies the same thinking to how those prices are presented.

BoilerPart.ca: parts as a business line

Behind BoilerPart.ca sit 2,000+ programmatic pages, and its organic traffic grew 180%. Parts searches are specific: a model number, a component, a fault. A large, structured catalogue of pages can meet those searches at scale.

What transfers: parts and repair demand behaves differently from replacement demand. It is searched by part name and model, often by people mid-breakdown, and the margin is set by your parts policy. Our parts and repair margin work uses that pattern to decide which repair searches are worth paying for.

GasBoilers.ca: a division with its own economics

GasBoilers.ca is a gas-boiler division built for CANRO Heat, serving 26+ BC communities, and it holds 5.0★ from 76+ Google reviews. It separated boiler work from a broader heating brand so that it could be marketed, priced and tracked on its own terms.

What transfers: if boilers are one line inside a larger HVAC company, their unit economics are usually blended with furnaces and air conditioning. Splitting them out, even only in your reporting, shows whether the boiler line is pulling its weight.

CanroHeat.ca: growth on the parent brand

CanroHeat.ca achieved 250% lead growth. Read alongside GasBoilers.ca, it shows that a parent brand and a specialist division can both grow when each has a clear job.

What transfers: a lead-growth figure is a starting point. The next step is to ask what share of those leads became installs, agreements or repairs, and at what cost each. That is the question every Boiler.Business report is built to answer.

Reading any case study, including ours

Use these four questions on any agency's results, including the ones above.

1. Is the client named and the site live? Ours are, and each link above goes to the real site.
2. Which unit moved? Leads, rankings, traffic and ROI are different things. Know which one you are being shown.
3. Was spend tied to revenue? An ROI claim without tracking behind it is a guess.
4. Does it match your mix? A combi-heavy market and an oil-to-boiler market behave differently. Our areas page covers those regional differences.

None of these results predicts yours. They show a method that works when the economics are measured, and the contact page is the way to test whether it fits your company.