Most questions owners ask come down to three worries: cost, commitment and whether the marketing will actually pay. The answers above are short on purpose. The notes below add context where a one-paragraph answer is not enough.
Frequently asked questions
How much does Boiler.Business cost?
Plans are $2,998, $4,498 or $8,998 per month, and websites are $3,500, $6,500 or $12,500 one-time, plus hosting. Prices are in Canadian dollars, and boiler owners add GST/HST at their province's rate (GST and QST in Quebec).
Is there a long-term contract?
No. Plans run month to month without lock-in, and the first seven days are a free trial with no card on file.
How long before we see results?
Tracking and pricing-page changes can show an effect within the first month or two. Organic search usually takes several months to build, and heating season timing matters. We set dated targets with you rather than promising a date.
We tried an agency before and it didn't work. Why would this be different?
Often the previous agency was judged on leads while the owner was judging on installs. We agree a cost ceiling for each unit before spending, report against it monthly and tell you when a channel misses it. If we cannot make the numbers work, you leave without a contract to escape.
Who owns the website, ad accounts and data?
You do, from the first day. Domains, websites, Google and Meta ad accounts, analytics and call-tracking records are set up in your company's name.
What do your monthly reports show?
Cost per installed boiler, agreements signed and renewed, repair calls booked, and spend by channel against the ceilings we agreed. Clicks and impressions appear only where they explain one of those figures.
What does unit economics mean for a boiler company?
It means looking at each thing you sell on its own: an install, a service agreement, a repair. For each, you ask what it brings in, what it costs to deliver, and what you can afford to spend to win it.
Are the worked numbers on this site real prices?
No. They are illustrative figures chosen to make the arithmetic easy to follow. Your prices and costs vary by region, equipment and labour, so always substitute your own.
Do you give accounting or tax advice?
No. We use the margin figures you or your accountant provide. Bookkeeping, tax and financial statements should stay with a qualified accountant.
Do you install or repair boilers?
Never. Boiler.Business is a marketing and business consulting service with no technicians. We will not quote on, service or compete for a homeowner's job.
Can you help us decide what to charge for an install?
We can help you present prices and test how buyers respond, and we can show how a price change affects your allowable marketing cost. The price itself is your decision, made with your own cost data.
Do you work with companies outside BC?
Yes. We work with boiler companies in all ten provinces and the three territories, adjusting for local fuel mix, regulators and programs.
Can you market our service agreements without spamming customers?
Yes. Renewal and reminder messages follow Canada's anti-spam rules, which require consent, identification and a working unsubscribe option. We build those into every sequence.
Price and commitment, in brief
Plans and websites follow the HVAC.Agency family's published prices, and there is no lock-in. You can start with a 7-day free trial that includes an audit, a website performance check, an SEO analysis and competitor benchmarking. The pricing page shows each plan and how to size it against the contribution your installs and agreements leave behind.
A useful rule: the plan fee plus media spend should fit inside the acquisition allowance your units can carry. If it does not, start smaller, or fix pricing presentation and tracking first.
Why we talk about ceilings instead of targets
A target says "get us more leads". A ceiling says "an installed combi may cost up to this much to win, and an agreement up to that much". Ceilings protect you from campaigns that look busy and lose money.
They also make reports honest. When a channel's cost per installed boiler sits above its ceiling for two months, the conversation is about why, and whether to fix or stop it. The unit-economics tracking page explains how the ceilings are measured.
Ownership, access and leaving
Everything we build is yours. If you leave, you keep the website, the content, the ad accounts with their history, the call-tracking numbers and the reporting data. We hand over logins and documentation, and nothing is held back to keep you.
That principle extends to agreements. Your customer list and agreement records belong to your company; we help market to them under your name and within anti-spam rules. Under Canada's Anti-Spam Legislation, as summarised by the CRTC, commercial texts and emails need the recipient's consent, clear sender identification and a working way to unsubscribe, and the sender must be able to prove that consent. A renewal reminder to an existing agreement member is still a commercial message, so the consent record matters. Ask your lawyer if you are unsure how the rules apply to your list.
How a first season usually unfolds
There is no fixed calendar, but most engagements follow a similar shape, and knowing it helps you judge progress fairly.
- Month one is setup: tracking numbers, source fields in your software, and agreed ceilings for installs, agreements and repairs.
- Months two and three bring the first honest ledger. Some channels will look better than expected and some worse, and the first budget shifts happen here.
- Months four to six are where pricing-page and agreement changes have had enough quote visits and renewals to be judged.
- After a full heating season, you can compare like with like, which is the only fair way to judge a boiler marketing plan.
If at any point the ledger shows that a channel cannot reach its ceiling, we say so and recommend moving the money. That is the practical meaning of no lock-in: you are never paying to wait out a contract.
When we are not the right fit
Being clear about fit saves everyone time. We are probably not the right choice if you want a lead count without caring what the leads become, if you are unwilling to share even rough cost figures, or if you need a contractor rather than a marketing service. We are also not a substitute for an accountant, a lawyer or a regulator. If any of those is what you need, we will say so on the first call.
The line we do not cross
Boiler.Business is a marketing and business consulting service. We do not install, service, inspect or certify heating equipment, and we do not give engineering, accounting, tax or legal advice. When a question touches licensing, permits or pressure-vessel rules, we point you to the regulator for your province, listed on our areas page.
Still deciding
The guides are a fair way to judge our thinking before you call. They include worked, illustrative examples for install pricing, agreement break-even and parts margins. When you are ready, the contact page explains what to send so the first conversation is useful.