Our three monthly plans begin at $2,998 and our three website builds at $3,500. All prices are in Canadian dollars, Canadian clients add provincial GST/HST, and the full, current list lives on HVAC.Agency's pricing page, which this site follows as part of that family.
Starter
$2,998 /month
Website with SEO service pages, Google Business Profile and local SEO, basic Google and Meta ads setup, monthly reporting, hosting and maintenance.
Growth
$4,498 /month
Everything in Starter plus advanced SEO and content, multi-channel paid ads, retargeting, CRM integration, review generation and weekly reporting.
Elite
$8,998 /month
Everything in Growth plus video marketing, PR outreach, a dedicated account manager, a real-time dashboard, monthly strategy calls and custom reporting.
Website packages
Essential
$3,500 one-time
5–7 page custom website in 2–3 weeks, plus $149/month hosting and maintenance.
Professional
$6,500 one-time
10–15 page conversion-focused website in 3–4 weeks, plus $249/month hosting, maintenance and CRO.
Enterprise
$12,500 one-time
Unlimited pages and locations in 4–6 weeks, plus $449/month full management.
7-day free trial · no credit card · no lock-in. 7-day free trial: digital marketing audit, website performance check, SEO analysis and competitor benchmarking. No credit card required.
Prices in Canadian dollars. Sales tax is added based on the client's province (as of October 2026, CRA rates): 5% GST in Alberta, BC, Manitoba, Saskatchewan, Yukon, NWT and Nunavut; 13% HST in Ontario; 14% HST in Nova Scotia; 15% HST in New Brunswick, Newfoundland and Labrador and PEI; 5% GST plus 9.975% QST in Quebec. Provincial sales tax (BC, Manitoba, Saskatchewan) only where it applies to the service. See full pricing on hvac.agency/pricing.
Monthly plans
Each plan includes the work of the one below it. Choose by what your economics can carry, not by the longest feature list.
| Plan | Price | What it covers |
|---|---|---|
| Starter | $2,998/month | A website with SEO-built service pages, your Google Business Profile and local SEO, a basic Google and Meta ads setup, hosting and maintenance, and a report each month. |
| Growth | $4,498/month | All of Starter, with deeper SEO and content, paid ads across several channels, retargeting, review generation, a CRM connection and a report each week. |
| Elite | $8,998/month | All of Growth, with video, PR outreach, your own account manager, a live dashboard, a strategy call each month and reporting built to your format. |
For a boiler company, the CRM integration in Growth is often the deciding feature. It is what lets us match a call to a signed agreement or an installed boiler, which is the basis of unit-economics tracking.
Websites
Some owners need a new site before any plan makes sense, usually because the current one cannot show install options, agreement terms or parts pages properly.
| Website | Price | Scope |
|---|---|---|
| Essential | $3,500 one-time | A custom site of 5 to 7 pages, built in two to three weeks; hosting and maintenance then cost $149/month. |
| Professional | $6,500 one-time | A conversion-focused site of 10 to 15 pages, built in three to four weeks; hosting, maintenance and ongoing CRO then cost $249/month. |
| Enterprise | $12,500 one-time | As many pages and locations as you need, built in four to six weeks; full management then costs $449/month. |
For most boiler companies the deciding question is page count. Separate pages for combi replacements, system boilers, hydronic work, service plans and the brands you repair add up quickly, and each city you serve may justify its own page as well. A single-city company with three install types and one plan often fits Professional; a multi-city company usually needs Enterprise.
Sizing the fee against your unit economics
The plan fee is a fixed monthly cost, so it has to be covered by contribution before media spend is counted. A quick check, with illustrative numbers you should replace with your own:
- Suppose each installed boiler leaves about $4,400 after direct costs, and you are willing to spend 15% of that, or $660, to win it.
- If you install 12 boilers a month through marketing, the acquisition allowance is roughly $7,920.
- Starter at $2,998 leaves about $4,900 for media and other costs; Growth at $4,498 leaves about $3,400.
- Add agreements and repairs, each with its own smaller allowance, and the picture fills in.
If the allowance cannot cover the plan fee and a sensible media budget, a smaller start is the honest answer. The allowable cost per install guide shows how to build these figures properly. None of this is accounting advice; confirm costs and tax treatment with your accountant.
What drives cost up or down
Four things change what a boiler company should spend with us, and none of them is a sales tactic.
- How many units you sell. Twelve installs a month carry a bigger plan than four.
- How many service areas you cover. Separate pages and campaigns per city cost more to build and run.
- Your tracking starting point. If calls are not tracked and jobs are not matched to sources, that setup comes first.
- Your season. Heating-season search costs climb; many owners lift agreement and tune-up marketing in the shoulder months, when clicks are cheaper.
Choosing, and the trial
Start with the 7-day free trial if you are unsure. During those seven days we audit your marketing, check how your website performs, analyse its SEO and benchmark you against local competitors, all without a credit card or lock-in. After that, Starter or Growth is the natural place for a single-location boiler company to begin.
Questions about scope are best answered on a call. Read the FAQ first, then call, text or email through the contact page.
Frequently asked questions
Is there a contract?
No. After a 7-day free trial, for which we ask no card details, the plan continues month to month and you can stop when the numbers say so.
What is included in the free trial?
We audit your current marketing, test your website's performance, review its SEO and compare you with nearby competitors. It is a useful snapshot even if you decide not to continue.
Are ad budgets included in the plan price?
Plan fees cover our work. Media spend on Google or Meta is paid to those platforms separately, so we size it together against your allowable cost per unit.
Do you charge GST or HST?
Yes. Prices are in Canadian dollars, and Canadian clients add GST or HST for their province, or GST and QST in Quebec. Your accountant can tell you how that applies to your own books.
Who owns the website and accounts?
You do. The domain, website, ad accounts, analytics and call-tracking data are set up in your name and stay with you if you leave.